Now I realise i'm preaching to the converted here on this one but Tweetdeck has revolutionised my use of twitter and Facebook.
The key with it is that it flashes up an bulletin window every minute or so. It's much more immediate as it constantly throws updates at you which for breaking news is great.
Also because I've got my Linkdin and Facebook columns up on the same page I can see instantly what my friends, people I'm following are doing and jump in and comment or tweet when and where i want to. You can also have a column that shows all the tweets where you're mentioned which is very handy for replying to people quickly. Everything is done from the Tweetdeck itself too, so it doesn't take you to the twitter site to RT or reply to tweets. If you haven't tried it I'd highly recommend having a look.
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